Intelligent systems such as technologies related to artificial intelligence, robotics, machine
learning, etc. open new insights into data and expand the concept of work in myriad …

Over the last two decades, motivated by the continuous evolution of the technology‐driven
retail environment, researchers have studied various aspects of online consumer behaviour …

Artificial Intelligence (AI) has become essential to Electronic-Commerce technology over the
past decades. Its fast growth has changed the way consumers do online shop**. Using …

ChatGPT, an extensively recognised language model created by OpenAI, has gained
significant prominence across various industries, particularly in education. This study aimed …

Influencer marketing aims to promote brands and influence consumer decisions, and recent
technological advances have created options for non-human, virtual influencers. Such …

Given the rapid growth and emerging trend of e-commerce have changed consumer
preferences to buy online, this study analyzes the current Indian legal framework that …

This study aims to analyze the effect of social media marketing and electronic word of mouth
on purchase intention through brand image. Methods This research is a quantitative …

The intense competition among fresh food e-commerce platforms in China has reduced the
market share of the leading firms. This study aims to establish a model framework based on …

Purpose In an emerging market, understanding shoppers' behavior in an online market is
essential to develo** online retail strategies. This research study examines the effects of …

With the rise in popularity and use of fitness apps, more research is needed to learn more
about how people use the apps so that they keep using them. Stimulus-Organism-Behaviour …