Firms often use crowdsourcing contests to develop marketing ideas and solutions. Despite
the prevalence—and unique aspects—of marketing ideation crowdsourcing contests …

When formulating strategic problems, managers and executives routinely overlook relevant
causes. This oversight, in turn, compromises the effectiveness of solutions and strategies. To …

Purpose In crowdsourcing contests, the capabilities and performance of individual workers
(solvers) determine whether seeker firms can obtain satisfactory solutions from the platform …

Collecting good ideas is vital for organizations, especially companies, to retain their
competitiveness. Social media is gathering attention as a place to extract ideas efficiently; …

Architectural thinking and tools enable to approach innovation processes as multi-
dimensional, dynamic, and spatial systems. Based on literature review and on two case …

Social media has emerged as a new playing ground for digital marketing. Supporting the
resource view of the organization, crowdsourcing is a strong platform for social media …

This paper unveils the processes for building a country's trading strategy that can outperform
the MSCI Indexes and on the factor basis. By exploring the belief and experimenting with the …

Creative ideation, ie, the generation of novel ideas, represents the terminus-a-quo in the
design and development of innovative products. In my dissertation essays, I examine two …

Cílem této práce je prozkoumání oblasti crowdsourcingu se zaměřením na videoherní
průmysl. Práce buduje teoretický základ na reálných příkladech využití crowdsourcingu a …

Unbewusst habe ich bereits vor über zwei Jahrzehnten damit begonnen, Organisationen
und Prozesse anders zu betrachten. Damals 1998, begann ich mein Studium der …