While the tourism sector shifts towards digital transformation, Destination Management
Organisations (DMOs) often struggle to adapt to their changing technological environment …

This article investigates the dual objective of optimizing web performance while enhancing
front end security for Delta Airlines, a leading player in the aviation industry. The study …

Multi-Criteria Decision-Making (MCDM) methods enable the systematic ranking of decision
alternatives by evaluating them with more than one maximized or minimized decision …

The underlying data source for web usage mining (WUM) is commonly thought to be server
logs. However, access log files ensure quite limited data about the clients. Identifying …

In web analytics, cloud-based solutions have limitations in data ownership and privacy,
whereas client-side user tracking tools face challenges such as data accuracy and a lack of …

Web analytics tools like Google Analytics are widely available, but website owners outside
the eCommerce sector struggle to extract actionable insights from their data to curate and …

Destination marketing organizations (DMOs) utilize the official website for marketing and
promotional purposes, while tourists often navigate through the official website to gather …

Destination management organizations (DMOs) are increasingly using the internet as their
primary marketing vehicle with the proliferation of online commerce. They are turning to …

This paper describes some of the typical mistakes in web analytics in various organizations.
It identifies the most common errors in Google Analytics accounts. We have also compiled a …

Анотація У статті визначено особливості інструментів веб-аналітики як засобу збору,
аналізу й вимірювання даних сайту компанії для виявлення основних тенденцій …