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Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art
E Ismagilova, YK Dwivedi, E Slade, MD Williams - 2017 - Springer
The Internet has changed social communications and social behaviour and led to the
development of new forms of communication channels and platforms, providing …
development of new forms of communication channels and platforms, providing …
A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature
Several studies have been conducted to determine the factors influencing online consumers
to adopt the information embedded in electronic word of mouth (eWOM). The amount of …
to adopt the information embedded in electronic word of mouth (eWOM). The amount of …
Social media influencers: an effective marketing approach?
Drawing upon the source credibility theory, interactivity theory, gratification-opportunities,
with the overarching theory of belief-attitude-behavioral chain, this study investigates the …
with the overarching theory of belief-attitude-behavioral chain, this study investigates the …
Antecedents of trustworthiness of social commerce platforms: a case of rural communities using multi group SEM & MCDM methods
Business' ethics have changed the landscape of commerce around the world lately.
Legitimacy, robustness, and morality are among the most important factors that build …
Legitimacy, robustness, and morality are among the most important factors that build …
The emergence of virtual influencers: a shift in the influencer marketing paradigm
Purpose This study aims to gain insights into the rise of virtual social media influencers and
identify the significant theories governing virtual influencers'(VIs) interaction with followers …
identify the significant theories governing virtual influencers'(VIs) interaction with followers …
How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness
Live streaming commerce has gained its popularity among consumers, as it creates a novel
environment to facilitate viewers to process product information and conduct related …
environment to facilitate viewers to process product information and conduct related …
The effect of social media influencers' on teenagers Behavior: an empirical study using cognitive map technique
K Lajnef - Current Psychology, 2023 - Springer
The increase in the use of social media in recent years has enabled users to obtain vast
amounts of information from different sources. Unprecedented technological developments …
amounts of information from different sources. Unprecedented technological developments …
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
The aim of this research is to synthesise findings from existing studies on the characteristics
of source credibility of electronic word of mouth (eWOM) communications in a single model …
of source credibility of electronic word of mouth (eWOM) communications in a single model …
Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model
The rise of influencer marketing makes YouTube an ideal media platform to implement such
marketing strategies. Many scholars consider the success of YouTube influencer marketing …
marketing strategies. Many scholars consider the success of YouTube influencer marketing …
A multidimensional lens of environmental consciousness: towards an environmentally conscious theory of planned behavior
Purpose The purpose of this paper is to examine the purchase behavior of consumers
towards green products by adapting and extending the theory of planned behavior with the …
towards green products by adapting and extending the theory of planned behavior with the …