Though prior research has addressed the role of virtual reality (VR) in tourism, the dynamics
and consequences characterizing tourists' VR-based brand engagement, which has grown …

Purpose This study aims to investigate consumer brand loyalty toward halal cosmetics using
the theory of planned behavior through repurchase intention, which is primarily relying on …

Purpose The business ambiguity because of COVID-19 has brought the tourism industry
under stress. Using the service-dominant-logic and elaboration-likelihood-model, this study …

Although various studies have addressed customer citizenship behaviors and customer
brand engagement, the effect of tourists' pandemic-related destination brand reputation …

Purpose The aim of this study was to conduct a systematic literature review (SLR) on vlog
marketing. The focus was to analyse the major themes in this field and provide insights for …

The emergence of video sharing platforms has given rise to the creation and consumption of
tourism-related content. However, there is limited knowledge about the characteristics of …

Although consumer-brand-engagement (CBE) and consumer-brand-experience (CBX) are
identified as important research priorities, empirically based insights regarding their …

Abstract In this study, we (1) investigated the role of social media marketing (SMM) activities
in predicting customer engagement in online food delivery applications (OFDAs);(2) …

Though brand co-creation (BCO) and customer brand engagement (CBE) are identified as
important research priorities, empirically derived insights into their relationship with tourism …

Although tourism service-environments have increasingly used artificial intelligence (AI),
limited research has explored the dynamics of AI-related factors on consumer engagement …