Social influence research in consumer behavior: What we learned and what we need to learn?–A hybrid systematic literature review
Social influence plays a significant role in sha** consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …
area comprises a substantial portion of the literature. Despite the vast number of studies …
The influence of online ratings and reviews on hotel booking consideration
This paper analyses the impact of good vs. bad ratings during the first stage of the decision-
making process when booking a hotel. This study tested the interaction between numerical …
making process when booking a hotel. This study tested the interaction between numerical …
[LLIBRE][B] Comportamiento del Consumidor y estrategia del Marketing
JP Peter, JC Olson - 2006 - dspace.itsjapon.edu.ec
Nos sigue complaciendo que tantos profesores y estudiantes de pregrado y posgrado ha-
yan encontrado utilidad en nuestro libro para la docencia y aprendizaje del fascinante …
yan encontrado utilidad en nuestro libro para la docencia y aprendizaje del fascinante …
Influencer marketing: purchase intention and its antecedents
Y Li, Y Peng - Marketing Intelligence & Planning, 2021 - emerald.com
Purpose This research explores the path that social media influencers affect target
consumers to purchase a certain brand posted in their contents. Design/methodology …
consumers to purchase a certain brand posted in their contents. Design/methodology …
Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning
Y Wang, C Yu - International Journal of Information Management, 2017 - Elsevier
Social commerce mediated by social media and social network platforms has led to the
development of new business models in e-commerce and digitized the consumer decision …
development of new business models in e-commerce and digitized the consumer decision …
Social commerce: a contingency framework for assessing marketing potential
MS Yadav, K De Valck… - Journal of …, 2013 - journals.sagepub.com
A key issue for marketers resulting from the dramatic rise of social media is how it can be
leveraged to generate value for firms. Whereas the importance of social media for brand …
leveraged to generate value for firms. Whereas the importance of social media for brand …
It is a match: The impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness
Using celebrities for promoting products is a popular advertising strategy. The selection of
celebrity endorsers is of great concern to advertisers given the large sums of money to …
celebrity endorsers is of great concern to advertisers given the large sums of money to …
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
As more and more marketers incorporate social media as an integral part of the promotional
mix, rigorous investigation of the determinants that impact consumers' engagement in …
mix, rigorous investigation of the determinants that impact consumers' engagement in …
Explaining variation in conspicuous luxury consumption: An individual differences' perspective
MN Kastanakis, G Balabanis - Journal of Business Research, 2014 - Elsevier
This article examines the impact of various individual differences on consumers' propensity
to engage in two distinct forms of conspicuous (publicly observable) luxury consumption …
to engage in two distinct forms of conspicuous (publicly observable) luxury consumption …
Do actions speak louder than voices? The signaling role of social information cues in influencing consumer purchase decisions
The rise of social media has facilitated consumer social interactions. Many product-focused
online social platforms have included design features that can convey more information …
online social platforms have included design features that can convey more information …