Innovation is one of the most important issues in business research today. It has been
studied in many independent research traditions. Our understanding and study of innovation …

This study surveys a broad spectrum of US manufacturer and service firms to examine the
effect of tacit knowledge transfer on firm innovation capability. The authors present a set of …

Customer care is important for its role in relationship building. This role has traditionally
been performed by human customer agents; however, the emergence of interactive …

Purpose The purpose of this paper is to present a comprehensive picture of the innovative
efforts undertaken over time to develop the digital technologies for managing the interface …

Digital business transformation forces firms to develop foundational capabilities to remain
competitive. However, despite considerable academic and managerial interest, the nature of …

This paper seeks to clarify and refine the relationship between strategic and internal green
marketing and firm competitiveness. Despite the significance of corporate environmental …

This study provides a new perspective on the effect of social media use in SMEs. The
purpose of this paper is to investigate the influence of social media on firm performance with …

Despite the importance of institutional factors in adopting new technologies, the role of these
drivers in the use of social media technology (SMT) to strengthen customer relationship …

International marketing has never been more important or stronger as world trade has grown
exponentially in the past few decades. The rapid expansion of globalization has been …

Marketing organization is the interface of the firm with its markets and where the work of
marketing gets done. This review of the past 25 years of scholarship on marketing …