A variety of continuous-time differential functions have been developed to investigate
dynamic advertising problems in business and economics fields. Since major dynamic …

Optimal control theory is a branch of mathematics developed to find optimal ways to control
a dynamic system. Thus the theory applies to many management science and economics …

We develop a conceptual framework about the impact that branding activity (the audiovisual
representation of brands) and consumers' focused versus dispersed attention have on …

Online advertising campaigns often consist of multiple ads, each with different creative
content. We consider how various creatives in a campaign differentially affect behavior given …

This paper suggests a method for optimizing a dynamic budget allocation policy for an
advertising campaign posted through a social network (eg, Facebook, Instagram). The …

This paper aims to understand the impact of temporal spacing between ad exposures on the
likelihood of a consumer purchasing the advertised product. I create an individual-level data …

Prior work in marketing has suggested that advertising threshold effects—levels beneath
which there is essentially no sales response—are rarely encountered in practice. Because …

Almost all dynamic production systems are subject to lagged productive effects, which are
an often-ignored latent source of interference in the efficiency measuring process. Existing …

The nature of the effect of media advertising on brand choice is investigated in two product
categories in analyses that combine household scanner panel data with media exposure …

We investigate the situation where a customer experiencing an inventory stockout at a
retailer potentially leaves the firm's market. In classical inventory theory, a unit stockout …