This paper reviews articles on cooperative advertising, a topic which has gained substantial
interest in the recent years. Thereby, we first briefly distinguish five different definitions of …

A variety of continuous-time differential functions have been developed to investigate
dynamic advertising problems in business and economics fields. Since major dynamic …

A dynamic brick-and-mortar Supply Chain (SC) evaluates the benefits of implementing smart
applications and intelligent systems to improve the efficiency of a Vendor Managed …

Contracts are comprehensive coordination mechanisms used in both theory and practice to
coordinate various supply chain structures. By focusing on the coordination by contracts of …

We consider a closed-loop supply chain (CLSC) with a single manufacturer and a single
retailer who invest in green advertising to build up the goodwill dynamic. The latter has a …

We consider a marketing channel with a single manufacturer and a single retailer, where
both advertising and quality improvement contribute to the build-up of goodwill. In a non …

One of the main priorities of companies involved in supply chains is improving the quality of
their products. However, as in other parts of supply chain management, decentralized …

Currently, the global spread of COVID-19 is taking a heavy toll on the lives of the global
population. There is an urgent need to improve and strengthen the coordination of vaccine …

We review dynamic quality models both in single-agent setup and in a competitive
framework. Our objectives are:(1) to give the reader a vantage point on the state of the art in …

Most of the cooperative advertising literature has focused on studying the effects of such
programs considering marketing variables. This paper integrates production and inventory …