Mobile social commerce content, consumer emotions and behaviour
Mobile social commerce (MSC) is exhibiting a growing interest from businesses and buyers
due to the increasing number of mobile app users and combination of e‐commerce and …
due to the increasing number of mobile app users and combination of e‐commerce and …
Idea crowdsourcing for innovation: fundamentals and recommendations
Z Zhao - Available at SSRN 3463084, 2019 - papers.ssrn.com
The phenomenon of using mass participation to gather collective intelligence and achieve
greater economic performance (ie crowdsourcing) is gaining global momentum with …
greater economic performance (ie crowdsourcing) is gaining global momentum with …
An Analysis of the Factors Affecting University Students Intention to Use Mobile Commerce: An Extended TPB
Mobile commerce has recently surged in popularity because of mobile and communications
technology developments. This study investigates the factors affecting Malaysian university …
technology developments. This study investigates the factors affecting Malaysian university …
[PDF][PDF] Factors influencing the intention to use m-commerce in Malaysian: an extended IS success model
The progress of mobile technology has undergone substantial development in recent years,
leading to the emergence of new and creative ideas. This paper investigates the factors …
leading to the emergence of new and creative ideas. This paper investigates the factors …
[LIBRO][B] Storie, relazioni e business: social media marketing nell'era delle piattaforme
A Mandelli, A Arbore, C Piancatelli - 2022 - books.google.com
I social media si stanno trasformando in ambienti sempre più ricchi di interazioni tra brand e
consumatori. Per questo motivo, le aziende devono imparare a metterli al centro della …
consumatori. Per questo motivo, le aziende devono imparare a metterli al centro della …
[CITAS][C] Idea Crowdsourcing for Innovation: Fundamentals and Recommendations
Z Zhenzhen, Z Zhao