Strategic agility is a fuzzy concept that may be counter intuitive as well as confounding to
some scholars in terms of the agile strategies' contextual issues. At the same time, the need …

Purpose The purpose of this paper is to investigate the irrevocable role of cause-related
marketing (CRM) and its research imperative, exploring its contemporary insights in and …

Purpose Given the fact that emerging economies have idiosyncratic characteristics,
international marketing strategies of emerging-market exporting firms have been firmly …

Purpose The purpose of this paper is to conceptualize strategic agility in entrepreneurial
internationalization and highlight the role of marketing “under particular conditions”–those of …

Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …

Most consumer-based brand equity (CBBE) models are linear and fail to capture the
complexity of the brand equity construct and its benefits in terms of key consumer behavioral …

The present paper addresses the important inter-organizational relationship between
Chinese firms and local unions by investigating Chinese managers' HRM practices in …

Purpose The purpose of this paper is to investigate the role of transnational entrepreneurs in
growing born global firms, with a focus on the growth process facilitated by collaborative …

Purpose The purpose of this paper is to develop and empirically test a new
conceptualization of international marketing agility (IMA). Importantly, the empirical test …

Purpose This paper contributes to studies on the relationship between dynamic capabilities
(DCs) and performance by showing how domain-specific DCs–international dynamic …