Visual content has become an integral component of consumers' experience sharing.
People increasingly search for visual content posted by others prior to making purchase …

Despite the increased recognition of the importance of images as a rich data source, the full
potential of images to advance tourism and hospitality knowledge, both conceptually and …

Astoundingly, recent technological advancements have enabled robots to display emotions.
Yet, while emotional expression is valued in the field of service, understanding emotions in …

Symbols are powerful in branding and marketing to represent tourist attractions. By bridging
semiotics, marketing, and data science in the tourism context, this study uncovers the …

The choice of influencer marketing as an endorser for promoting products and services is
becoming a more and more effective communication strategy of open innovation. Their use …

Color plays a critical role in recognizing tourist experiences and influencing their emotions.
By classifying tourism photos on Instagram using machine learning, this study uncovers the …

Social media influencers are increasingly recognized for their ability to influence tourists'
decision-making processes. The emergent phenomenon of virtual influencers presents an …

Travel photographs play a crucial role in tourism marketing, and implied motion, that is, the
use of techniques that give the illusion of movement,(eg, through the use of blurring …

Purpose This study aims to examine the effectiveness of sustainability communication on
social media. More specifically, the effects of message appeal (sensual vs guilt) and …

Given the rich content that foodstagrammers, people who actively share their dining
experiences using photographs and texts on social media, post, they considerably shape a …