Brand love has received increasing attention given its potential to enhance customer
engagement, brand advocacy, commitment and loyalty. Despite its relevance, few studies …

The purpose of this study is to identify how sustainable hotel practices impact the satisfaction
and intention to return of hotel guests from different nationalities. Surveys were completed by …

Purpose Enhancing consumer engagement in e-commerce live streaming is critical for e-
commerce operators to build relationships and create consumer loyalty. Using the stimulus …

Purpose–The purpose of this paper is to propose and test a model of brand love that
includes both its antecedents and its consequences. The model is rooted in a causal …

This study examines the mediating role of customer relationship management (CRM) quality
to better explain the effects of service evaluation variables (service quality, customer …

While the customer experience (CX) concept has rapidly gained traction in recent years, its
effect on customer brand commitment and loyalty remains tenuous. Moreover, while …

Instagram is emerging as the most influential social network; this phenomenon is especially
apparent in the fashion industry. Fashion brands are launching creative campaigns on …

The purpose of this article is to study the direct and indirect relationship between brand
experience and brand loyalty. The authors propose that the relationship is mediated by …

This study examined the attitudes of employees working in Indian hotels catering to tourists.
It analyzed their perception of training opportunities and the impact of such training on the …

This study empirically examined not only the relationship between perceived quality and
satisfaction/loyalty, but also the role of customer perceptions of atmospherics in an ethnic …