Does it pay to be real? Understanding authenticity in TV advertising

M Becker, N Wiegand, WJ Reinartz - Journal of Marketing, 2019‏ - journals.sagepub.com
Marketing managers and creatives alike believe that authenticity is an essential element for
effective advertising. However, no common understanding of authenticity in advertising …

Interpersonal relationships

E Berscheid - Annual review of psychology, 1994‏ - search.proquest.com
Recent attempts by relationship researchers to understand cognitive processes within
relationships and their association with a variety of relationship phenomena are discussed …

The impact of memorable tourism experiences on loyalty behaviors: The mediating effects of destination image and satisfaction

JH Kim - Journal of travel research, 2018‏ - journals.sagepub.com
The current study develops a theoretical model of the effect of memorable tourism
experiences (MTEs) on behavioral intentions by examining the structural relationships …

Memorable tourist experiences and place attachment when consuming local food

CT Tsai - International Journal of Tourism Research, 2016‏ - Wiley Online Library
The purpose of the study was to model the memorable travel experiences, place attachment
and behavioral intentions for consuming local food. Data were collected by self …

Servant, friend or master? The relationships users build with voice-controlled smart devices

F Schweitzer, R Belk, W Jordan… - Journal of Marketing …, 2019‏ - Taylor & Francis
This paper investigates the different relationships consumers build with anthropomorphised
devices and how these relationships affect actual and intended future usage. An exploratory …

Development of a scale to measure memorable tourism experiences

JH Kim, JRB Ritchie… - Journal of Travel …, 2012‏ - journals.sagepub.com
The quality experiences provided to customers, which are indeed memorable, directly
determine a business's ability to generate revenue (Pine and Gilmore 1999). However, the …

The consumer psychology of brands

B Schmitt - Journal of consumer Psychology, 2012‏ - Elsevier
This article presents a consumer-psychology model of brands that integrates empirical
studies and individual constructs (such as brand categorization, brand affect, brand …

Managerial miscalibration

I Ben-David, JR Graham… - The Quarterly journal of …, 2013‏ - academic.oup.com
Using a unique 10-year panel that includes more than 13,300 expected stock market return
probability distributions, we find that executives are severely miscalibrated, producing …

Conceptualizing, measuring, and managing customer-based brand equity

KL Keller - Journal of marketing, 1993‏ - journals.sagepub.com
The author presents a conceptual model of brand equity from the perspective of the
individual consumer. Customer-based brand equity is defined as the differential effect of …

[ספר][B] The adaptive decision maker

JW Payne, JR Bettman, EJ Johnson - 1993‏ - books.google.com
The Adaptive Decision Maker argues that people use a variety of strategies to make
judgments and choices. The authors introduce a model that shows how decision makers …