[HTML][HTML] Applications of Blockchain Technology in marketing—A systematic review of marketing technology companies

V Stallone, M Wetzels, M Klaas - Blockchain: Research and Applications, 2021 - Elsevier
Given the emerging nature of integrating Blockchain Technology (BCT) into several
business fields concerning the interaction between companies and their customers, this …

[HTML][HTML] A systematic literature review of the tension between the GDPR and public blockchain systems

R Belen-Saglam, E Altuncu, Y Lu, S Li - Blockchain: Research and …, 2023 - Elsevier
Blockchain technology has been rapidly growing since Bitcoin was invented in 2008. The
most common type of blockchain system, public (permissionless) blockchain system, has …

[HTML][HTML] Blockchain-based digital contact tracing apps for COVID-19 pandemic management: Issues, challenges, solutions, and future directions

SM Idrees, M Nowostawski… - JMIR medical …, 2021 - medinform.jmir.org
The COVID-19 pandemic has caused substantial global disturbance by affecting more than
42 million people (as of the end of October 2020). Since there is no medication or vaccine …

Blockchain technology and GDPR compliance: A comprehensive applicability model

A Arabsorkhi, E Khazaei - International Journal of Web Research, 2024 - ijwr.usc.ac.ir
This study investigates the potential of blockchain technology to support compliance with the
General Data Protection Regulation (GDPR). By integrating blockchain's core features, such …

Data governance through a multi-dlt architecture in view of the gdpr

M Zichichi, S Ferretti, G D'Angelo… - Cluster Computing, 2022 - Springer
The centralization of control over the processing of personal data threatens the privacy of
individuals due to the lack of transparency and the obstruction of easy access to their data …

On the efficiency of decentralized file storage for personal information management systems

M Zichichi, S Ferretti, G D'Angelo - 2020 IEEE symposium on …, 2020 - ieeexplore.ieee.org
This paper presents an architecture, based on Distributed Ledger Technologies (DLTs) and
Decentralized File Storage (DFS) systems, to support the use of Personal Information …

Applications and Emerging Trends of Blockchain Technology in Marketing to Develop Industry 5.0 Businesses: A Comprehensive Survey and Network Analysis

A Nikseresht, S Shokouhyar, EB Tirkolaee, N Pishva - Internet of Things, 2024 - Elsevier
With the availability of enormous amounts of data come the difficulties of big data, privacy,
and ransomware assaults, which result in Marketing fraud and spam. Blockchain offers an …

[HTML][HTML] Content privacy enforcement models in decentralized online social networks: State of play, solutions, limitations, and future directions

A De Salve, P Mori, L Ricci, R Di Pietro - Computer Communications, 2023 - Elsevier
Abstract In recent years, Decentralized Online Social Networks (DOSNs) have been
attracting the attention of many users because they reduce the risk of censorship …

Comparative Studies: Blockchain Technology Applications in GDPR-Representing an Applicability Model

E Khazaei, A Arabsorkhi - 2024 10th International Conference …, 2024 - ieeexplore.ieee.org
The application of blockchain technology in the context of the General Data Protection
Regulation (GDPR) has emerged as a significant and challenging area of research in recent …

ENABLING FIRMS IN THE MARCHE REGION TO UNDERSTAND BLOCKCHAIN FOR SUPPLY CHAIN TRACEABILITY THROUGH A TRIPLE HELIX APPROACH.

N Testi - 2024 - u-pad.unimc.it
La presente Tesi esplora come le imprese, particolarmente le PMI, situate nella regione
Marche, possono sfruttare le potenzialità offerte dalla tecnologia blockchain per accrescere …