Purpose: The aim of this study is to find users who are willing to use digital marketing over
traditional marketing. Theoretical framework: The article is portraited various research which …

To support effective adaptation in the agriculture sector through policy and practice, it is
essential to know how farmers, as the primary decision-makers regarding land use …

Seventy percent of smallholder farmers in Africa depend on rainfed farming systems, making
them vulnerable to climate variability and extremes. Climate information services (CIS) …

Farmers' willingness and ability to adapt agricultural systems depend on their knowledge
about changes in climate and perceived risks of extreme events. Using cross-sectional data …

Pakistan is an agricultural country where cereal crops are used as a staple food, but with
time trend cereal production is decreasing. Therefore, this study aims to investigate …

Climate science to date demonstrates that natural and human systems must urgently adapt.
Adaptation refers to changes in societies and ecological systems as they respond to both …

Climate change adaptation is critical for sustainable livelihood in develo** countries like
Ethiopia where rain-fed agriculture is the major economic sector. Cross-sectional data from …

Current agricultural growth in most of the develo** countries including Pakistan is
stagnant due to huge gaps between actual and potential crop productivity. Better access to …

The current empirical study explores the linkage between carbon dioxide (CO 2) emissions,
average temperature, cultivated area, consumption of fertilizer, and rice production in …

Cotton is the second largest crop of Pakistan in terms of area after wheat and is being
suffered by multiple shocks over the time due to conventional agricultural management …