Mathematical models and simulations demonstrate the power of majority rules, ie following
an opinion shared by a majority of group members. Majority opinion should be followed …

For a policy-maker promoting the end of a harmful tradition, conformist social influence is a
compelling mechanism. If an intervention convinces enough people to abandon the …

Applied cultural evolution includes any effort to mobilize social learning and cultural
evolution to promote behaviour change. Social tip** is one version of this idea based on …

Although conformity as a major driver for human cultural evolution is a well‐accepted and
intensely studied phenomenon, its importance for non‐human animal culture has been …

All of the policies adopted or proposed so far to slow the spread of the novel coronavirus
require immediate and extensive behavioral change. However, changing behavior is difficult …

Homophily, the tendency of interacting with similar others, has been found to be an
important determinant of the existence and stability of social groups, whereas social …

Why do people sometimes hold unjustified beliefs and make harmful choices? Three
hypotheses include (a) contemporary incentives in which some errors cost more than …

Models of frequency-dependent social learning posit that individuals respond to the
commonality of behaviours without additional variables modifying this. Such strategies bring …

The importance of culture for human social evolution hinges largely on the extent to which
culture supports outcomes that would not otherwise occur. An especially controversial claim …

People willingly follow norms and values, often incurring material costs. This behaviour
supposedly stems from evolved norm psychology, contributing to large-scale cooperation …