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Customer experience in social commerce: A systematic literature review and research agenda
SA Dhaigude, BC Mohan - International Journal of Consumer …, 2023 - Wiley Online Library
Social commerce (SC) is an upcoming trend that has changed the online shop**
experience by allowing e‐retailers to develop long‐term relationships with customers and …
experience by allowing e‐retailers to develop long‐term relationships with customers and …
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)
CT Lee, TY Ho, HH **e - Electronic Commerce Research and Applications, 2023 - Elsevier
The development of the “metaverse” has created new opportunities for brands' crypto
marketing and metaverse commerce. Non-fungible tokens (NFTs) are blockchain-based …
marketing and metaverse commerce. Non-fungible tokens (NFTs) are blockchain-based …
Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use
Drawing on the stimulus-organism-response (SOR) framework, a model is tested that
improves the understanding of customer loyalty toward social commerce websites. The …
improves the understanding of customer loyalty toward social commerce websites. The …
A systematic literature review of mobile application usability: addressing the design perspective
Z Huang, M Benyoucef - Universal Access in the Information Society, 2023 - Springer
Advances in mobile technologies and wireless Internet services have accelerated the
growth of the mobile app market. To nurture such growth, the usability of mobile apps must …
growth of the mobile app market. To nurture such growth, the usability of mobile apps must …
The effects of social commerce environmental characteristics on customers' purchase intentions: The chain mediating effect of customer-to-customer interaction and …
P Liu, M Li, D Dai, L Guo - Electronic commerce research and applications, 2021 - Elsevier
Through the combination of e-commerce and social media, social commerce has the
potential to significantly influence customers' purchase intentions. However, the …
potential to significantly influence customers' purchase intentions. However, the …
How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand …
The presence of brands on social networking sites is raising the competitive bar and
providing opportunities for consumers to experience products and services. In this sense, it …
providing opportunities for consumers to experience products and services. In this sense, it …
Images, reviews, and purchase intention on social commerce: The role of mental imagery vividness, cognitive and affective social presence
Images and textual reviews are central to social commerce sites. But little is known about the
mechanism by which image quality and type of textual review (with personal experiences …
mechanism by which image quality and type of textual review (with personal experiences …
A retentive consumer behavior assessment model of the online purchase decision-making process
Nowadays, most shoppers use e-business online platforms. However, consumer behaviors
need to be studied in terms of satisfaction and the intention to purchase and re-purchase …
need to be studied in terms of satisfaction and the intention to purchase and re-purchase …
Does privacy assurance on social commerce sites matter to millennials?
Social commerce (s-commerce) has become increasingly impactful to e-commerce and has
generated potential economic benefits. With the rise of online privacy concerns, we have …
generated potential economic benefits. With the rise of online privacy concerns, we have …
[HTML][HTML] Analyzing the factors that influence the seeking and sharing of information on the smart city digital platform: Empirical evidence from Indonesia
Smart city initiatives are considered as the solutions for urban problems. One dimension of a
smart city, ie, smart people/society, suggests that a smart city requires high-quality social …
smart city, ie, smart people/society, suggests that a smart city requires high-quality social …