To what extent do we know our own minds when making decisions? Variants of this
question have preoccupied researchers in a wide range of domains, from mainstream …

We present two online experiments investigating trust in artificial intelligence (AI) as a
primary and secondary medical diagnosis tool and one experiment testing two methods to …

According to many modern economic theories, actions simply reflect an individual's
preferences, whereas a psychological phenomenon called “cognitive dissonance” claims …

This chapter considers major current models of emotion by using an affective neuroscience
approach. It provides a global survey of historical and conceptual issues that have guided …

We set up a tasting venue at a local supermarket and invited passerby shoppers to sample
two different varieties of jam and tea, and to decide which alternative in each pair they …

Neuroscientific research on emotion has developed dramatically over the past decade. The
cognitive neuroscience of human emotion, which has emerged as the new and thriving area …

The Geneva Emotion and Odor Scale (GEOS) was developed to measure the subjective
affective experience (ie, feeling) elicited by everyday odors. This study aimed to adapt the …

Choices not only reflect our preference, but they also affect our behavior. The phenomenon
of choice-induced preference change has been of interest to cognitive dissonance …

Choice blindness is the finding that participants both often fail to notice mismatches between
their decisions and the outcome of their choice and, in addition, endorse the opposite of their …

A recent trend in sensory and consumer research has been to measure emotions and
determine the extent to which feelings are linked to consumers' acceptance of foods and …