Purpose The importance of influencer marketing is constantly growing. However, little
empirical research has examined influencers' success requirements. This study aims to fill …

Objective Social media fitness influencers are evolving into a new digital form of health
communicators whom consumers might turn to for assistance with more physical activity and …

The human face is one of the most salient regions of the body surface. Ratings of facial
attractiveness, as well as judgements of a person's age, are influenced by the appearance of …

Virtual fitting rooms (VFR) bring great opportunities to the fashion industry by enabling
consumers to virtually try on products. However, while VFRs have technically been available …

Global trends towards men grooming behavior about their appearance are considered as
one of the drivers behind the growing popularity of cosmetic products. Previous research on …

The concept of clean beauty lacks a precise definition and its defining attributes remain
unclear. This study assesses the impact of clean beauty on Millennial and Generation Z …

Despite people's growing interest in eco-friendly products, there are still hesitations in
action. People perceive costs around the purchase of environmentally friendly alternatives …

Given the growing number of hotel brands, improving consumer experience has become an
increasingly important area of interest to industry practitioners. The purpose of this study is to …

Purpose This study aims to examine the hijab purchase intention of Muslim women by
applying the theory of reasoned action: religious commitment, satisfaction (attitude) …

Objective Grounded in self-determination theory and the stimulus-organism-response
framework, this study examines factors that affect college students' leisure-time physical …