The theme of educational investment has gained increasing attention from scholars, leading
to a substantial rise in related publications. At the macro level, almost every country in the …

Purpose This study conducts a comprehensive bibliometric analysis of pharmaceutical
marketing and branding research, focusing on the transformative period of the last 15 years …

This study aimed to analyze existing research on over-the-counter advertising using
bibliometric analysis. A total of 66 articles were retrieved from the Web of Science academic …