The study of nonconscious priming is rooted in a long research tradition in experimental
psychology and plays an important role for a range of topics, including visual recognition …

We compared the time course of cross-modal semantic effects induced by both naturalistic
sounds and spoken words on the processing of visual stimuli, whether visible or suppressed …

Syntactic processing has often been considered an utmost example of unconscious
automatic processing. In this line, it has been demonstrated that masked words containing …

Conceptual metaphor theory (CMT) holds that most conceptual metaphors are processed
unconsciously. However, whether multiple words can be integrated into a holistic …

Destination-slogan consistency plays a key role in destination advertising. However,
consumers' implicit processing of consistency under unattended conditions is still not well …

Semantic information can be accessed unconsciously, yet it remains unclear to what extent
unconscious semantic information spreads across association networks. We compared …

Whether conscious awareness is critical for detecting semantic information in individual
words remains debated. We hypothesize that this issue is specific to language type and that …

Previous studies have shown that stimuli triggering higher arousal (eg, attractiveness) can
access awareness faster than those triggering lower arousal, yet no studies have examined …

Background: Neural efficiency refers to the brain's ability to function with reduced resource
expenditure while maintaining high performance levels. Previous research has …

Reading comprehension requires the semantic integration of words across space and time.
However, it remains unclear whether comprehension requires visual awareness for such …