In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

The comprehensive evaluation of the performance of a recommender system is a complex
endeavor: many facets need to be considered in configuring an adequate and effective …

Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …

Shop** convenience can be turned into a competitive advantage for online grocery
retailers. Consequently, we study how personalized product recommendations …

Purpose Customer service conversations are becoming increasingly digital and automated,
leaving service encounters impersonal. The purpose of this paper is to identify how …

Purpose The financial technology (FinTech) era has brought a revolutionary change in the
financial sector's customer experiences at the national and global levels. The importance of …

The integration of technology in business strategy increases the complexity of marketing
communications and urges the need for advanced marketing performance analytics. Rapid …

This study reviews the relationship between customer perception factors and AI-enabled
customer experience in the Ecuadorian banking industry. The study employs a self …

One reflection of the digital age is creating personalised experiences in different ways by
collecting and processing personal level information about individuals. Understanding and …

Purpose This study aims to explore the conversion of metaverse marketing (MVM) into
strategic agility among SMEs based on dynamic capabilities (DC) and dynamic …