Making sense of the “clean label” trends: A review of consumer food choice behavior and discussion of industry implications
Consumers in industrialized countries are nowadays much more interested in information
about the production methods and components of the food products that they eat, than they …
about the production methods and components of the food products that they eat, than they …
Consumer behaviour and order fulfilment in online retailing: A systematic review
This paper provides a systematic review of consumer behaviour and order fulfilment in
online retailing. The objective of this review is threefold: first, to identify elements of order …
online retailing. The objective of this review is threefold: first, to identify elements of order …
[HTML][HTML] Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …
Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying
Postulating consumer involvement as crucial to online group buying, this study deploys
consumer perceived value, perceived trust, and susceptibility to interpersonal influence to …
consumer perceived value, perceived trust, and susceptibility to interpersonal influence to …
Reconceptualizing integration quality dynamics for omnichannel marketing
Omnichannel marketing, the notion of seamless integration between channels to provide
consistent service experience for customers, has become one of the most crucial aspects of …
consistent service experience for customers, has become one of the most crucial aspects of …
Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention
In recent times, the increasing accessibility of mobile technology has led to changes in
consumers' purchasing behavior. Despite the gloom and doom hearsay about how …
consumers' purchasing behavior. Despite the gloom and doom hearsay about how …
The impact of cross-channel integration on retailers' sales growth
The authors propose a conceptual framework to explain whether and under what firm-level
conditions cross-channel integration impacts firm sales growth. To test the theory, the …
conditions cross-channel integration impacts firm sales growth. To test the theory, the …
Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs
Although omnichannel retailing has gained significant interest among academics and
practitioners, the mechanisms through which customers react to Cross-Channel Integration …
practitioners, the mechanisms through which customers react to Cross-Channel Integration …
Understanding the omnichannel customer journey: determinants of interaction choice
Through the proliferation of channels and ways to engage in these channels, customers
today have an unprecedented range of options to individualize their customer journey. This …
today have an unprecedented range of options to individualize their customer journey. This …
What we know and don't know about online word-of-mouth: A review and synthesis of the literature
Electronic word-of mouth (eWOM) has attracted considerable interest from researchers in
the past decade. Although the extant research has helped us to develop a good …
the past decade. Although the extant research has helped us to develop a good …