This paper addresses how servitization is facilitated by the adoption of digital technologies
and presents a review of the literature on this subject. The paper aims to characterise the …

Smart services serve customers and their individual, continuously changing needs;
information and communications technology enables such services. The interactions …

Consumers who decide to adopt complex, radically innovative products simultaneously can
hold very different belief structures that, for example, capture concern for future losses, and …

The purpose of this study is to investigate online purchase intention in emerging markets
focusing on the impact of perceived usefulness of online reviews, trust and perceived risk …

In this study, we explore the impact of business process digitalization on technology transfer
intensity through the mediating mechanism of inter-organizational collaboration. Using data …

Purpose This paper aims to study the antecedents of Internet of Things (IoT) adoption
among farmers and determine how trust in the technology influences its adoption when …

For electronic commerce (e-commerce) consumers, it is impossible to evaluate the quality of
the products on offer as they are unable to physically test them before purchase. Therefore …

Purpose In the digital era, business-to-business (B2B) salespersons are encouraged to
communicate with buyers on social media platforms and shape customer loyalty. However …

People have the power to make an innovation a success or a failure. Corporate decision
makers act as both facilitators and barriers to the introduction of technologies into their …

With the rapid development of the Internet of Things, intelligent systems are increasingly
finding their way into everyday life and into people's homes. With the spread of these …