This paper aims to determine the power of social media data (Facebook and Twitter) in
predicting box office sales, which platforms, data types and variables are the most important …

Nowadays, the electric vehicle industry is develo** rapidly. However, the frequent reports
of electric vehicle accidents in the news also make consumers doubt its safety performance …

With the popularity of user-generated content (UGC), an increasing number of studies have
investigated its impact on business performance. However, prior studies were limited to a …

The pandemic has led to a surge in virtual training, prompting the need to assess whether
people are open to using more advanced technologies, like the metaverse, for academic …

A collaborative filtering recommender model for E-commerce users (CF-S&WLT) is
proposed that incorporates an improved PageRank algorithm, strong and weak social ties …

Рынок кинопроката является высококонкурентным рынком, что только подчеркивает
необходимость оптимизации расходов на производство и продвижение отечественных …

Short videos have recently emerged as a popular form of User-Generated Content (UGC)
within modern social media. This content, typically less than a minute long, is predominately …

Classification problems, where the objective is to identify the class labels of given data
points, are most often the subject of open contests, in which solvers compete for awards …

Despite the number of times marketers have been using analytics as a tool to predict and
drive consumer behavior, it is a relatively new application of the science. Technology …

The restrictions placed on society due to the COVID-19 pandemic have propelled internet
services enabling entertainment media consumption disproportionately. Agents of …