The aim of this conceptual article is to both provide a critical review of research into value co-
destruction (VCD) and outline a common conceptual framework in order to better …

The service-dominant (SD) logic lens for understanding value co-creation and customers'
interactive roles in the service exchange has emerged as a focal theme of interest among …

Purpose This paper aims to develop a theoretical model to understand co-creation/co-
destruction of value through customer engagement in online channels. It also investigates …

Value co-destruction is a possible outcome of business, public and consumer collaboration.
We examine reasons that lead to value co-destruction and when these reasons emerge …

Purpose Actors who participate in co-created service experiences typically assume that they
will experience improved well-being. However, a growing body of literature demonstrates …

This study extends the growing body of research on customer incivility by examining its
impact on employees' in-role and extra-role service performance in the hospitality industry …

Electronic word-of-mouth (eWOM) is a key source of information for consumers and is also a
vitally important source of value to business and website owners. In this study, we …

Purpose This study draws on the service-dominant (SD) logic paradigm to examine value co-
creation and co-destruction. As these phenomena are driven by positive and negative …

In the hospitality industry, frontline employees' turnover poses a challenge because it
involves immense human and financial costs. This study innovates by investigating the …

Because of the etymology of the word 'value', this article argues that value co-creation
research and practice have been biased from their early days. Value co-destruction appears …