The Internet has changed social communications and social behaviour and led to the
development of new forms of communication channels and platforms, providing …

This article develops and discusses the concept of customer engagement behaviors (CEB),
which we define as the customers' behavioral manifestation toward a brand or firm, beyond …

In the emerging retail market, e-tailers operating in develo** economies have to cope with
the rapid use of the Internet, new electronic purchasing methods and online selling …

Retailers seek to utilize both online and offline purchase channels strategically to satisfy
customers and thrive in the marketplace. Unfortunately, current multichannel research is …

Driven by the proliferation of augmented reality (AR) technologies, many firms are pursuing
a strategy of service augmentation to enhance customers' online service experiences …

One of the most important tasks in marketing is to create and communicate value to
customers to drive their satisfaction, loyalty, and profitability. In this study, the authors …

In this research, the authors investigate the prevalence, robustness, and possible reasons
underlying the polarity of online review distributions, with the majority of the reviews at the …

Smart retail technologies have the potential to improve the customer retail experience by
providing superior and personalized retail services. However, when shoppers have to deal …

Electronic word of mouth (eWOM) has traditionally been examined as a prepurchase
behavior when it is sought (eWOM-seeking) and a postpurchase behavior when it is given …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …