Creativity has been identified as the future of marketing; at the same time, artificial
intelligence (AI) is enabling more automation in this field. The theories and frameworks in …

Purpose Strategic flexibility (SF) has become increasingly important for firms because of the
fast changes in the external environment. In line with the practical importance of SF, an …

The crisis triggered by the COVID-19 emergency is changing the competitive landscape by
pushing companies to adapt to sudden change. Small and medium-sized enterprises …

Creativity is key for organizations' ability to remain relevant in today's disruptive world. In this
paper, we identify new ways in which organizations can use artificial intelligence (AI) more …

Purpose This paper analyzes the mediating role of green process innovation in the
relationships of green entrepreneurial orientation and proactive sustainability strategy with …

Purpose The purpose of this paper is to analyze the influence of the use of different types of
management controls (cost information, budget information, nonfinancial indicators and …

Purpose This study aims to understand the relationship between the elements of a startup
firms' management control system (MCS) package, its entrepreneurial orientation (EO) and …

Purpose The purpose of this paper is to examine the effects of performance management
(PM) practices on in-bound open innovation (OI) and out-bound OI. To do this, the authors …

The aim of this article was to investigate the effects of informal controls on psychological
empowerment and job satisfaction. Despite previous studies having analyzed the role of …

Purpose This study analyzes, from the perspective of social exchange theory, the influence
of empowering leadership on contextual performance mediated by perceived organizational …