Purpose This study aims to synthesize and integrate findings from diverse research on the
antecedents and moderators of customer loyalty in the banking sector. Through a …

Purpose While the Noble Quran dictates the prohibition of interest, conventional banks
promote Islamic banking by opening Islamic banking windows. Against this backdrop, this …

Customer intimacy plays a crucial role in sha** customer relationships and guiding
organizational strategies. As the digital business environment has grown, the concept of …

Purpose Service quality is an established research area in the services marketing literature
and is an integral component in an Islamic economy driven by halal service sectors. Despite …

Purpose This study aims to test the empirical Islamic bank customer loyalty model with the
perspective of mosques as customers. Design/methodology/approach The type of research …

Purpose The purpose of this study to explore the perception, satisfaction, awareness and
attitude levels of clients towards Islamic banking in Oman. By recognizing the elements …

Suatu organisasi bisnis dapat meningkatkan kinerja bisnisnya dengan menciptakan
pelanggan yang loyal terhadap produk maupun organisasinya, dengan kata lain, loyalitas …

In today's digital age, where consumers are inundated with a barrage of information and
choices, the ability to tailor marketing efforts to individual preferences has become a …

Online marketing strategies are a requirement for every institution in responding to the
intensity of technology use in society. This paper aims to explain the need for online …

The main objective of this study is to analyze the relationship between the quality of e-
banking services and customer loyalty through e-satisfaction. It also aims to consider the …