Why do we watch and like horror films? Despite a century of horror film making and
entertainment, little research has examined the human motivation to watch fictional horror …

An experimental study was conducted to test the mediating effect of presence on the
consumer response to tourism promotion using virtual reality (VR) technology. Hong Kong …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

Restorative environments are environments that can help restore depleted attention
resources or reduce emotional and psychophysiological stress. These effects have been …

This study investigated the effects of viewing angle manipulated through screen size and the
moderating role of players' immersion tendencies on presence experience in the context of …

The Structural Similarity (SSIM) Index is a very widely used image/video quality model that
continues to play an important role in the perceptual evaluation of compression algorithms …

Given the wide adoption of smartphones, an interesting debate is taking place regarding
their optimal screen size and specifically whether possible portability issues counterbalance …

Media multitasking, such as using handheld devices like smartphones and tablets while
watching TV, has become prevalent, but its effect on the recall and recognition of advertising …

The experimental study reported here investigated information processing of broadcast
news at the intersection of audience gender (male versus female) and message valence …

Smartphones are expanding physical access to news and political information by making
access to the internet available to more people, at more times throughout the day, and in …