Adoption and performance outcome of digitalization in small and medium-sized enterprises

A Kallmuenzer, A Mikhaylov, M Chelaru… - Review of Managerial …, 2024 - Springer
Digital transformation has a profound impact on businesses and various implications for
firms. While some effectively navigate this digital shift, harnessing the benefits of modern …

A Framework for Exploring the Global Performance of Service Supply Chain Management: A Qualitative Study

B Bentalha - Government Impact on Sustainable and Responsible …, 2023 - igi-global.com
Contemporary managerial thinking and practices have been developed in an economic
context dominated by industrial logic. This logic conceals the imposing weight of services …

Marketing big data analytics and customer relationship management: A fuzzy approach

N Bouhtati, L Alla, B Bentalha - Integrating intelligence and …, 2023 - igi-global.com
Customer knowledge is a strategic element, and its importance is growing all the time. The
role of the vast quantities of information available in customer relationship management …

Big data et efficacité marketing des entreprises touristiques: Une revue de littérature

A Lhoussaine, M KAMAL… - Alternatives Managériales …, 2022 - revues.imist.ma
Résumé L'information a toujours été le nerf de la guerre pour le tourisme. Aujourd'hui, les
avancées technologiques liées au big data et à l'intelligence artificielle permettent de …

Green human resource management, green supply chain management, green lifestyle: Their effect on business sustainability mediated by digital skills

R Setyaningrum, M Muafi - Journal of Industrial Engineering and …, 2023 - jiem.org
Purpose: This study aims to empirically test and analyze the role of Green Human Resource
Management (GHRM) and Green Supply Chain Management (GSCM) and Green Lifestyle …

Consumer Perception of Robotic Mobile Fulfillment Systems: A Netnographic Case Study of Amazon

B Bentalha - … , Strategy, and Transformation Frameworks for the …, 2023 - igi-global.com
The chapter aims to understand customer perception after the introduction of robots in the
robotic mobile fulfillment system (RMFS) storage areas for Amazon. Based on a …

Smart Technologies for a Sustainable Service Supply Chain: A Prospective Perspective

B Badr - Journal of Environmental Issues and Climate Change, 2022 - rcsdevelopment.org
This paper aims to present new smart technologies and their implications for the
sustainability of the service supply chain. Our objective is to show the opportunities offered …

Employees and Robots in Amazon's Robotic Mobile Fulfillment Systems: A Netnographic Analysis of a Supply Chain Transformation

B Bentalha - Blockchain Applications for Smart Contract …, 2024 - igi-global.com
Amazon is a world leader in e-commerce and robotization. Its robotic mobile fulfillment
systems (RMFS) aim to speed up product delivery by using robots to move shelves. In terms …

Assessing supply chain performance in the covid 19 context: a prospective model

L Alla, B Bentalha, N Bouhtati - 2022 14th International …, 2022 - ieeexplore.ieee.org
The Covid-19 pandemic [1] has severely disrupted companies' activities, especially in their
supply chains. Indeed, the crisis has generated a disruption of supplies and therefore of …

Economic Diplomacy and Economic Intelligence Amalgamation: The Moroccan-Nigerian Economic Exchange as a Case Study

A LAMSIAH, B BENTALHA - Alternatives Managériales …, 2022 - revues.imist.ma
Résumé Today, the need to reformulate and strengthen the national interest is all and last a
complex process that incorporates political and socioeconomic challenges. By renewing his …