Social media influencers are powerful agents as they broadcast information, steer consumer
behavior and social norms. But their influence masks a “dark side,” too. Our research …

Purpose This research makes an effort to empirically investigate the role of source credibility
theory (SCT) in the prevailing modern influencer marketing context by establishing an …

Green cosmetics have gained increasing attention in the research community. This study
conducts a comprehensive review of 164 publications from the past decade (2011-2022) to …

This research explores how social media influencers (SMIs) impact the intentions of people
with disabilities to engage in purchasing behavior and increase their awareness. Using a …

Influencer marketing on social media platforms has garnered considerable attention in
recent years. This study focuses on beauty and fashion influencers on Instagram and …

This study attempts to determine factors influencing consumers' purchase intentions for
products endorsed by social media influencers (SMIs) using the theory of planned behaviour …

Purpose This study aims to analyze the sentiments expressed in YouTube comments on
videos from top dermatology channels, focusing on how social media mavens affect …

TikTok es la red social de más rápido crecimiento debido tanto a las características de la
interfaz como a los aspectos relacionados con los creadores de contenido que son …

Social media influencer marketing has emerged as a critical tool to promote brands and
products (eg goods, and services)(Han and Balabanis, 2024; Koay and Lim, 2024; Pradhan …

As the concept of sustainability has gained significant attention in recent years as a critical
response to escalating environmental challenges and societal shifts, the influence of virtual …