Purpose The intention of consumers to behave sustainably is not a reliable predictor of
sustainable hospitality choices. This intention-behaviour gap represents one of the biggest …

The review aims to explore fuzzy-set qualitative comparative analysis (fsQCA) as a bridge
between the qualitative and quantitative paradigm divide in tourism, leisure, and hospitality …

Shifting towards a more data-driven culture is a key antecedent of business success in
today's digital era. Previous research has paid attention to exploring the influence of …

While data-driven innovation capabilities have received considerable attention from
academics and practitioners, there is insufficient longitudinal evidence on how they might …

Prior examinations of relationship development and the leverage of trust among artificial
intelligence (AI) influencers and followers have been few. This study employed complexity …

The COVID-19 pandemic has disrupted the customers habits of purchasing as well as
shop** behaviours. This study seeks to develop an integrated model of the critical role of …

Purpose This study aims to propose guidelines for the joint use of partial least squares
structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis …

The objective of this study is to analyse the impact of perceived risk on intention to travel in
the Covid-19 pandemic situation. Applying the Theory of Planned Behaviour, the study …

The growth of social media (SM) has contributed to the retail industry. Academics and
professionals are specifically intrigued by how the fusion of SM might address the issue of …

This paper examines valuable main predictors of the so-called green consumption and
drivers of consumers' capabilities to pay more for eco-green accommodation services across …