Over the last few decades, the Brain-Computer Interfaces have been gradually making their
way to the epicenter of scientific interest. Many scientists from all around the world have …

Neuromarketing literature has grown remarkably in recent years. Although the field has
generated a diverse body of knowledge, we still find a dearth of studies classifying the …

Neuromarketing is an emerging research field that aims to understand consumers' decision-
making processes when choosing which product to buy. This information is highly sought …

Neuromarketing has aroused great interest in scientific research about consumer behavior
and, consequently, in the advertising industry, which is searching for an alternative to …

Neuromarketing or consumer neuroscience is a relatively new market research
subdiscipline that has gained popularity among consumer behavior scientists in the past two …

The primary goal of any company is to increase its profits by improving both the quality of its
products and how they are advertised. In this context, neuromarketing seeks to enhance the …

It has been predicted that the exam method is the focal a part of the exploration, which
predominantly underscore on giving an define to the scientist to collect records from …

This study is a pilot literature review that compares the interest of neuroethicists and
neuroscientists. It aims to determine whether there is a significant gap between the …

Marketing researchers use neuroimaging tools to identify brain activity that possibly occurs
in response to experimental stimuli and before the formation of consumer attitudes and …

El neuromarketing como objeto de estudio en el campo de la Comunicación está ganando
cada vez más atención académica en el contexto español, sobre todo en los últimos años …