We reviewed 58 empirical articles from the last two decades on experiential marketing in the
e-commerce context. This literature review seeks to shed light into the fields of experiential …

The relationship between product pricing and product packaging plays an important role in
the buying behavior of consumers, whereas customer satisfaction plays a mediating role. To …

E-commerce has significantly reshaped consumers' shop** processes and habits. The
need to understand the key drivers of online shop** has received keen attention and …

Repurchase intention relates to the client's behavior to rebuying because of the pleasure
with the prior buying experience. Little research has measured the connection between …

This study aims to analyze the effect of product diversity, risk perception, and price
perception on meat repurchase intention at Superindo. This study uses a quantitative …

Purpose: With the advancement of technology and increased use of social media, brands
have become part of the virtual world and try to grab customers' attention. Brand pages …

Improving customer impressions of non-subsidized mortgages is one of the challenges
facing banks today, and the use of digital marketing media has become necessary to win the …

This paper attempts to evaluate the impact of brand related user-generated content (UGC)
through Facebook on consumer behaviour. The research model was designed on the basis …

Many manufacturing industries today are adopting sustainable production methods in
response to environmental regulations and efforts. One of the typical criteria they consider is …

The current study aims at exploring the impact of four factors on online customer satisfaction
and repurchase intention. EWOM (electronic word of mouth) and personality were used as …