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Employer branding: a brand equity‐based literature review and research agenda
Over the past two decades, scholarly interest in employer branding has strongly increased.
Simultaneously, however, employer branding research has developed into a fragmented …
Simultaneously, however, employer branding research has developed into a fragmented …
Gender stereotypes and workplace bias
This paper focuses on the workplace consequences of both descriptive gender stereotypes
(designating what women and men are like) and prescriptive gender stereotypes …
(designating what women and men are like) and prescriptive gender stereotypes …
How, why, and when disclosure type matters for influencer marketing
Consumers' changing media consumption behaviors and skepticism toward traditional forms
of advertising have prompted the growth of influencer marketing. Even as regulatory …
of advertising have prompted the growth of influencer marketing. Even as regulatory …
The effect of electronic word of mouth communications on intention to buy: A meta-analysis
The aim of this research is to synthesise findings from previous studies by employing weight
and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM …
and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM …
Influencer marketing effectiveness: the mechanisms that matter
Purpose The continued evolution of influencer marketing has created a need to better
understand influencer marketing effectiveness. With brands increasingly partnering with …
understand influencer marketing effectiveness. With brands increasingly partnering with …
Effectiveness of travel social media influencers: A case of eco-friendly hotels
With social media becoming the primary channel for travelers to acquire travel-related
information, tourism service providers are increasingly partnering with social media …
information, tourism service providers are increasingly partnering with social media …
The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption
Social media websites have created valuable opportunities for electronic word of mouth
(eWOM) conversations. People are now able to discuss products and services of brands …
(eWOM) conversations. People are now able to discuss products and services of brands …
Consumer emotional brand attachment with social media brands and social media brand equity
Purpose The ever-growing popularity of social media platforms is evidence of consumers
engaging emotionally with these brands. Given the prominence of social media in society …
engaging emotionally with these brands. Given the prominence of social media in society …
The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors
The increasing amount of electronic word of mouth (eWOM) has significantly affected the
way consumers make purchase decisions. Empirical studies have established an effect of …
way consumers make purchase decisions. Empirical studies have established an effect of …
Buy less, buy luxury: Understanding and overcoming product durability neglect for sustainable consumption
The authors propose that purchasing luxury can be a unique means to engage in
sustainable consumption because high-end products are particularly durable. Six studies …
sustainable consumption because high-end products are particularly durable. Six studies …