The topic of dynamic pricing and learning has received a considerable amount of attention
in recent years, from different scientific communities. We survey these literature streams: we …

A substantial body of research evidence has now accumulated in the reference price
literature. One stream of research has identified the antecedents of reference price and has …

Dynamic pricing has evolved with technology from earlier price negotiations. To maximize
revenue and provide specialized shop** experiences, businesses today use algorithms …

The paper examines the opportunities in and possibilities arising from big data in retailing,
particularly along five major data dimensions—data pertaining to customers, products …

Retailers are dynamic in nature, and their strategies keep evolving with changing scenarios
and availability of new technologies. In the current scenario, there is a need for a …

Considerable theoretical justification for consumers' use of psychological reference points
exists from the research literature. From a managerial perspective, one of the most important …

In view of the increased interest in cruise vacations and limited study on cruises, the purpose
of this study was to shed light on an understanding of cruise vacationers' evaluations of …

Consumers' reference behaviors are largely ignored in previous research on green product
design. This study investigates a green-product design problem in a two-echelon supply …

Cooperative advertising, which usually occurs in a vertical supply chain, is typically a cost
sharing and promotion mechanism for the manufacturer to affect retail performance …

Pay what you want (PWYW) is a new participative pricing mechanism in which consumers
have maximum control over the price they pay. Previous research has suggested that …