The last few years have seen an explosive growth of research interest in the crossmodal
correspondences, the sometimes surprising associations that people experience between …

Color psychology plays important roles in product packaging, the retail environment, and
online marketing. This study analyzed current practices related to color composition in …

The newly revised edition of this groundbreaking textbook provides a comprehensive
overview of the theory, research, and applications of nonverbal communication. Authored by …

Colour is an integral part of natural and constructed environments. For many, it also has an
aesthetic appeal, with some colours being more pleasant than others. Moreover, humans …

Purpose This paper aims to theorize and investigate the use of effective color features in
artificial intelligence (AI) influencers, an emerging marketing trend in the social media …

For many, colours convey affective meaning. Popular opinion assumes that perception of
colour is crucial to influence emotions. However, scientific studies test colour–emotion …

It is a popular belief that colours impact one's psychological and affective functioning.
However, clear-cut scientific evidence is still lacking, largely due to methodological …

While the importance of electronic Word-of-Mouth (eWOM) for Business-to-Business (B2B)
firms is increasing, the use of B2B firm-generated content for driving positive eWOM is less …

We analyzed the button input method of infotainment systems as part of the in-vehicle
information system (IVIS) interface and related research. As IVIS becomes more complex …

This study aims to research the effect of the interface background color choice on the
emotion of university students. The study group consisted of 929 Turkish students studying …