Background Gambling is now a well-recognised public health issue and forms the focus of
extensive harm reduction initiatives. Recent developments in policy, practice and …

The original motivation for writing this text was the feeling that brand management textbooks
had rarely kept up with advances in academic brand research and practice. Those that …

Gambling opportunities have increased rapidly during recent years. Previous research
shows that gambling is a popular activity among youth, which may contribute to problem …

The present paper assesses the usage of relational ontologies in the realm of
macromarketing made available by consumer culture theorists. Our paper advances this …

The main objective of the growing gambling advertising offer is to attract new gamblers to
this market and adolescents are an especially vulnerable group to this call. Thus, research …

Gambling and sports are entangled in a close relationship. However, little remains known
about gambling behaviors and perceptions in sports. Drawing on normalization theory, this …

In this paper, we explore how platformisation facilitates potentially harmful consumption
practices of sports betting. Our research draws on ideas from the platformisation and social …

The normalisation of gambling for young people is a growing public health challenge.
Despite initiatives aimed at reducing young people's exposure to unhealthy products, there …

Sports betting has become more prevalent, visible and socially accepted in Western liberal
societies than ever before. This normalisation of gambling on sports has been fuelled by …

The literature on problem gambling (PG) has received little attention regarding the role of
how people make sense of their social experiences and community settings. Based on a …