Unplugged: Digital detox enhances student learning

NT Wood, C Muñoz - Marketing Education Review, 2021 - Taylor & Francis
Technology and new digital media tools can enhance student learning; however, the
opposite also can be true. Abstaining from technology and digital media can help students …

Time for university educators to embrace student videography

C Jorm, C Roberts, C Gordon, G Nisbet… - Cambridge Journal of …, 2019 - Taylor & Francis
The authors provide an interdisciplinary investigation of student videography for assessment
in higher education. Video is becoming a dominant communication modality in our world; …

The YouTube SEO project: Teaching search engine optimization through video

S Cowley - Marketing Education Review, 2020 - Taylor & Francis
ABSTRACT The YouTube SEO Project directs students to research a target market's needs
using consumer search demand, create an engaging mobile video that responds to this …

[Retracted] Marketing Model of Tourism Enterprises Based on New Media Environment

L Wang, X Wang, M Song, T Niu - International Journal of …, 2022 - Wiley Online Library
New media is a scientific and technological product under the background of the new era,
and now new media technology has been widely used in all aspects of social development …

[PDF][PDF] The impact of guerrilla marketing campaign on consumer behavior of the young women in Saudi Arabia

SH Alrabeeah, A Jaramillo - Journal of American Science, 2018 - academia.edu
Purpose: Guerilla marketing has gained a lot of popularity over the years as a marketing
strategy for most businesses globally. Guerrilla marketing is the marketing strategy that …

Videographic and Visual Consumer Research: The State of the Art

R Belk, RV Kozinets - Visual Methods in Marketing and Consumer … - taylorfrancis.com
Over the last two decades, videography and visual research have significantly shaped
consumer and marketing studies, adapting to a rapidly changing media landscape …

Unravelling the Power of Guerrilla Marketing in Sha** Brand Image; A Conceptual Odyssey

E Babu, NM Joseph, F Viviliaa - Authorea Preprints, 2024 - advance.sagepub.com
The exponential progression of guerrilla marketing from its stature as a mere low-cost
method used by small and unestablished enterprises to acceptance by major and …

Student Engagement with Video Instruction—How to Engage 7th-Grade Social Studies Students and Diverse Academic Abilities with Video in the Classroom

A Miller - 2019 - search.proquest.com
This mixed methods action research study explored the use of video-enhanced instruction in
a seventh-grade social studies classroom in a small, rural middle school in the southeast …

Unapređenje imidža destinacije primjenom kreativnog gerila marketinga u promociji kulturnih događaja

I Golub - 2023 - unirepository.svkri.uniri.hr
Sažetak Kulturne institucije i kulturni događaji u povijesti nisu toliko ovisile o marketingu i
oglašavanju kao što je situacija danas. Kako bi privukli i zadovoljili potrebu publike bio im je …

Seeing is believing

L Teixeira - New Vistas, 2020 - uwlpress.uwl.ac.uk
Critical care nurses are confronted with the limits of human life on a daily basis, facing
several bioethical challenges in their clinical practice. This practice requires reflection, but …