Social media engagement with organization-generated content: Role of visuals in enhancing public engagement with organizations on Facebook and Instagram
The ubiquity of social media platforms that increasingly foreground visuals over text has led
to a rise in organization-generated visual content. This study addresses an underexamined …
to a rise in organization-generated visual content. This study addresses an underexamined …
Visual communication and public relations: Visual frame building strategies in war and conflict stories
Considering the pervasiveness of social media platforms that foreground visuals over text
and the consequent rise of visually acculturated publics, this study examined the visual …
and the consequent rise of visually acculturated publics, this study examined the visual …
Social media in public relations scholarship: A database-based systematic review of published articles from 2015 to 2020
H Zhang - Public Relations Review, 2024 - Elsevier
This systematic review examined social media research in public relations scholarship in
English language between 2015 and 2020 by analyzing 380 articles from 143 journals …
English language between 2015 and 2020 by analyzing 380 articles from 143 journals …
An Arab perspective on social media: How banks in Kuwait use instagram for public relations
This study examines the public relations functions of eight Kuwaiti banks listed in the Kuwait
Stock Exchange Market (KSEM) that post on their Instagram accounts. It also uses market …
Stock Exchange Market (KSEM) that post on their Instagram accounts. It also uses market …
When controversy meets controversy, what do you see? Understanding the visual communication of cannabis companies' corporate social advocacy on Instagram
While businesses are increasingly active in raising voices for social and political issues,
known as corporate social advocacy (CSA), the strategies, impacts, and ethics of …
known as corporate social advocacy (CSA), the strategies, impacts, and ethics of …
Sustainability in CSR messages on social media: How emotional framing and efficacy affect emotional response, memory and persuasion
The present study explores how companies use social media messages to communicate
about the dangers of plastic pollution. Drawing from the emotions-as-frames model and the …
about the dangers of plastic pollution. Drawing from the emotions-as-frames model and the …
From immersion to intention? Exploring advances in prosocial storytelling
Little empirical work has explored the psychological processes triggered by immersive
technologies and how they might lead to more effective desirable prosocial outcomes. Thus …
technologies and how they might lead to more effective desirable prosocial outcomes. Thus …
[PDF][PDF] The Effect of Online Project-Based Learning Application on Mathematics Students' Visual Thinking Continuum in Covid-19 Pandemic.
The COVID-19 pandemic led to the implementation of the Work from Home (WFH) policy.
The impact of this policy is to replace the process of teaching and learning activities by using …
The impact of this policy is to replace the process of teaching and learning activities by using …
Convergence or divergence? A cross-platform analysis of climate change visual content categories, features, and social media engagement on Twitter and Instagram
Advocacy organizations increasingly leverage social media and visuals to communicate
complex climate issues. By examining an extensive dataset of visual posts collected from …
complex climate issues. By examining an extensive dataset of visual posts collected from …
Effectiveness of persuasive frames in advocacy videos
Using a three-condition, between-subjects experimental design (N= 152), this study
investigates the persuasive effects of fear and humor in nonprofit advocacy-style videos …
investigates the persuasive effects of fear and humor in nonprofit advocacy-style videos …