Neuro-tourism is the application of neuroscience in tourism to improve marketing methods of
the tourism industry by analyzing the brain activities of tourists. Neuro-tourism provides …

In recent years, the number of studies in tourism using the eye tracking technique has
increased and started generating valuable information for both academics and the industry …

Previous research indicates that personalized tourism recommendation (PTR) is becoming
increasingly important in tourism marketing. However, many areas of PTR remain …

New virtual reality technology presents hotels with wide-ranging marketing, training, and
customer service opportunities. The purpose of this study was to explore both the immediate …

Exploring the role of visual aesthetics and presentation modality in luxury fashion brand
communication on Instagram | Emerald Insight Books and journals Case studies Expert …

Accompanying the growing call for ecological sustainability, environmental advertising is
playing an increasingly important role in green marketing to foster environmental concern …

In the context of the technological era, the smart tourism construct serves as a bridge
between human and the artificial worlds, combining social sciences and neurosciences …

The aims of the present study were:(a) to analyze the advertising message of renewable
energies using eye-tracking technology, based on differences in the level of attention …

Rapid changes in digital consumer behaviour, influenced by exponential adoption of
smartphones, require timely and sophisticated responses from retailers to these consumer …

When booking hotels, travelers often rely on content created by other consumers to inform
their decisions. This study examines the effect of consumer-generated photos of luxury …