Artificial Intelligence tools and processes have hugely impacted the ecommerce industry
and the satisfaction of online customers. With technology largely pervading all facets of our …

The evolution of social commerce (s-commerce) has changed both businesses and
customers. Therefore, understanding customer engagement behaviour in the s-commerce …

Research offers some indication that the online customers' shop** experience (OCSE)
can be a strong predictor of online impulsive buying behavior, but there is not much …

Purpose The relationship between online reviews and purchase intention has been studied
in previous research. However, there was little knowledge about the effect of information …

This study explores the relative advantage of augmented reality (AR) over web-based
product presentations. We develop a consumer response model and compare consumers' …

Creating effective online customer experiences through well-designed product web pages is
critical to success in online retailing. How such web pages should look specifically, however …

Web 2.0 applications and social media have transformed e-commerce into a new business
paradigm, which is called social commerce. This development has changed the customers' …

Advertising was once touted as a 'big boys' marketing tool, but the advent of the Internet has
led to the emergence of online advertising, which has benefitted marketing organizations of …

In the present time of web-based social networking, visual communication assume a key job
in business and public communication. Social networking with its astute features has the …

In this paper, we introduce live streaming commerce–e-commerce integrated with real-time
social interaction via live streams. Using a uses and gratifications framework, we identified …