Reviewing a decade of research on the “base/bottom of the pyramid”(BOP) concept
In 1998-1999, Prahalad and colleagues introduced the base/bottom of the pyramid (BOP)
concept in an article and a working paper. This article's goal is to answer the following …
concept in an article and a working paper. This article's goal is to answer the following …
Renewable and non-renewable energy consumption in Bangladesh: The relative influencing profiles of economic factors, urbanization, physical infrastructure and …
Many researchers investigate the socio-demographic and economic factors-induced energy
consumption, particularly fossil fuel-based non-renewable energy consumption, but there …
consumption, particularly fossil fuel-based non-renewable energy consumption, but there …
Sustainability marketing strategy: An analysis of recent literature
The present study reviews the extant literature available on the emerging area of
Sustainability Marketing Strategy (SMS), which hopefully, will prove to be a springboard for …
Sustainability Marketing Strategy (SMS), which hopefully, will prove to be a springboard for …
Sustainable development and entrepreneurship: Past contributions and future directions
This article discusses the emerging research concerned with sustainable development and
entrepreneurship, which is the focus of this special issue of the Journal of Business …
entrepreneurship, which is the focus of this special issue of the Journal of Business …
Green marketing
K Peattie - The marketing book, 2016 - api.taylorfrancis.com
Customer relationship management, or CRM, is a management approach that seeks to
create, develop and enhance relationships with carefully targeted customers in order to …
create, develop and enhance relationships with carefully targeted customers in order to …
Impact at the 'bottom of the pyramid': The role of social capital in capability development and community empowerment
abstract Rooted in the notion of inclusive capitalism, the Bottom‐of‐the‐Pyramid (BoP)
approach argues for the simultaneous pursuit of profit and social welfare by creating markets …
approach argues for the simultaneous pursuit of profit and social welfare by creating markets …
What do we mean by sustainability marketing?
JA Kemper, PW Ballantine - Journal of Marketing Management, 2019 - Taylor & Francis
Sustainability in marketing has gained some traction over the years, yet we still remain
uncertain about exactly what 'sustainability marketing'means. Utilising the Scopus database …
uncertain about exactly what 'sustainability marketing'means. Utilising the Scopus database …
[BOOK][B] The marketing book
MJ Baker, SJ Hart - 2003 - api.taylorfrancis.com
The Marketing Book is everything you need to know, but were afraid to ask about marketing.
Divided into 25 chapters, each written by an expert in their field, it'sa crash course in …
Divided into 25 chapters, each written by an expert in their field, it'sa crash course in …
Sustainable procurement practice
Procurement has a key role in sustainability as policies and practices need to extend
beyond organisations' boundaries incorporating their whole supply chains. Guidelines on …
beyond organisations' boundaries incorporating their whole supply chains. Guidelines on …
Marketing for sustainability: Extending the conceptualisation of the marketing mix to drive value for individuals and society at large
A Pomering - Australasian Marketing Journal, 2017 - journals.sagepub.com
The purpose of this paper is to provide new theoretical perspective on marketing for
sustainability, particularly for dealing with the environmental threat of climate change. We …
sustainability, particularly for dealing with the environmental threat of climate change. We …