As the marketing landscape continues to evolve, data-driven strategies have emerged as a
critical component in effectively reaching and engaging with the millennial consumer …

Sustainable development is growing in importance in today's climate crisis. With the
percentage of sales via digital channels increasing annually and consumers becoming …

The fourth industrial revolution, also known as Industry 4.0 is marked by rapid technological
advancements that have significantly impacted various economic sectors, including the …

The increasing number of elderly tourists requires adapting tourism services to address their
specific health and comfort needs, which presents a new challenge for the industry. The aim …

This study uses the new institutional economic theory and demonstrates how the quality of
the institutional environment can be correlated with the development of e-commerce in …

Meeting the diverse needs of seniors, a rapidly growing group across the EU, poses a
challenge for the silver economy. The heterogenity of this social group stems from both …

The rapid advancement of artificial intelligence (AI) has revolutionized the e-commerce
industry by enabling personalized shop** experiences that cater to individual consumer …

Industrialization based on mineral resources has historically been pivotal in driving many
countries' economic development and growth. This study emphasizes the need to …

This study was commenced to understand the effect of consumer satisfaction and website
quality on loyalty in the Consumer to Consumer (C2C) E-Commerce business. This study …

Online shop** behavior has become a trend in society today, the development of
information technology has given rise to various e-commerce platforms. Shopee is one of …