[HTML][HTML] Exploring the use of content analysis methodology in consumer research
MK Vespestad, A Clancy - Journal of Retailing and Consumer Services, 2021 - Elsevier
Content analysis is a viable way to thematise consumer experiences. The purpose of this
review study is to examine the use of content analysis in consumer research (1977–2017) …
review study is to examine the use of content analysis in consumer research (1977–2017) …
[PDF][PDF] The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review
Marketing is the cornerstone of an organization as it is vital to both strategic planning and
business operations. An organizationLs longrun success depends on its ability to create …
business operations. An organizationLs longrun success depends on its ability to create …
How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of “Le Petit Chef” on customers' dining experiences
W Batat - Technological Forecasting and Social Change, 2021 - Elsevier
Many businesses across sectors are using extended reality technologies to enhance the
consumer experience. In the restaurant industry, digital technologies are gaining growing …
consumer experience. In the restaurant industry, digital technologies are gaining growing …
Revolution of retail industry: from perspective of retail 1.0 to 4.0
When Industry 4.0 was first introduced in 2010, it also brought the retail industry into the
fourth revolution. Retail 4.0, on the other hand, appears to be a novel concept for retailers …
fourth revolution. Retail 4.0, on the other hand, appears to be a novel concept for retailers …
Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion
Purpose The first research objective is to understand the role of digital [artificial intelligence
(AI)] technologies on user engagement and conversion that has resulted in high online …
(AI)] technologies on user engagement and conversion that has resulted in high online …
[HTML][HTML] Consequences of personalized product recommendations and price promotions in online grocery shop**
Shop** convenience can be turned into a competitive advantage for online grocery
retailers. Consequently, we study how personalized product recommendations …
retailers. Consequently, we study how personalized product recommendations …
[HTML][HTML] Driving marketing outcomes through social media-based customer engagement
Firms recognize the increasing potential of digital services to enhance customer
engagement behaviors. Drawing on customer engagement and user gratification theory, two …
engagement behaviors. Drawing on customer engagement and user gratification theory, two …
Meme marketing: How can marketers drive better engagement using viral memes?
Scholars and industry stakeholders have exhibited an interest in identifying the underlying
dimensions of viral memes. However, the recipe for creating a viral meme remains obscure …
dimensions of viral memes. However, the recipe for creating a viral meme remains obscure …
A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
In light of the complex customer behaviour and customer journeys in omnichannel retailing,
this study aims to investigate customer co-creation behaviour, customer response and …
this study aims to investigate customer co-creation behaviour, customer response and …
Is the shopper always the king/queen? Study of omnichannel retail technology use and shop** orientations
Technology is transforming how retail services are delivered and the experience lived by
consumers. Online and offline channels are converging to deliver a seamless omnichannel …
consumers. Online and offline channels are converging to deliver a seamless omnichannel …