Highlights•Emotions embedded in marketing appeals or in decision contexts influence
decision-making.•Consumers are influenced by emotions that are both related and …

Although robots are increasingly used in service provision, research cautions that
consumers are reluctant to accept service robots. Five lab, field, and online studies reveal an …

Whether the result of mispronouncing a fancy brand name, miscalculating a tip, purchasing
a sensitive product, or stumbling into a product display, embarrassment is an important part …

Purpose Extant research mainly focused on potentially negative customer responses to
service robots. In contrast, this study is one of the first to explore a service context where …

We explore how self‐presentation concerns and the desire to avoid embarrassment impact
two distinct types of interactions consumers have with chatbots: interactions when a …

The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish …

Purpose This study aims to examine the roles of face consciousness, materialism and
emotions play in sustainable luxury brand consumption (SLBC) among Millennials in a …

Three studies were conducted to examine how embarrassment influences consumer
preferences for brand conspicuousness. We predict that consumers with different levels of …

This article provides a critical review of what is known about affect regulation in relation to
consumption behavior. Based on numerous findings from psychology, communication …

Why are consumers reluctant to purchase near-expired products despite the commonly
tempting price deals associated with them? Whereas prior literature attributes this …