University of Jaffna, Sri Lanka Abstract-In the present era, customer relationship marketing
plays a vital role. The major goals of customer relationship marketing can be expressed …

Purpose This study aims to explore the influence of surprise and delight on the loyalty
intentions of retail banking customers in an emerging market context. This study also …

Contemporary economy, which is characterized by globalization, increasing competition and
advances in communication and information technology, force companies to depart from …

The main target of this article is to examine the relationship between communications,
customer knowledge and customer loyalty in insurance companies in Saudi Arabia. This …

In today's business world, relationship marketing is considered as the heart of the marketing.
Many professional and academicism have defined the term relationship marketing in …

The aim of this paper is to develop a reliable and valid CRM (Customer relationship
management) scale specifically catering to Indian banking sector. An exhaustive review of …

Аннотация В статье исследуются теории маркетинга взаимоотношений с клиентами в
коммерческих банках. Коммерческие банки классифицируют методы оценки процессов …

The main objective of this study was to assess customers' relationship management
practices of Oromia Credit and Saving Share Company, Bule Hora city branch in Bule Hora …

The paper is review of relationship marketing strategies prevalent in Banking Sector. In this
era of mature and intense competitive pressures, it is imperativethat banks maintain a loyal …

The Indian telecom sector has been met with competitive pressure after deregulation. Many
key developments took place in the early 2000. The telecom service providers are expected …