The management of digital marketing strategies in social network services: A comparison between American and European organizations

L Matosas-López - Journal of Open Innovation: Technology, Market, and …, 2021 - mdpi.com
The present study aims to provide an overview of the digital marketing strategies in social
network services (SNSs) used in America and Europe. This work, unlike previous research …

User-centered web accessibility: recommendations for ensuring access to government information for older adults

CSI Cruz, EUM Flor, MIV Caicedo - Ingenieria Solidaria, 2023 - revistas.ucc.edu.co
Introduction: This article is the result of the research project “User-Centered Web
Accessibility: Recommendations for Ensuring Access to Governmental Information for Older …

[PDF][PDF] Usability evaluation of research database websites

N Samrgandi - Life Sci J, 2021 - researchgate.net
The last few decades have been characterized by an expanding focus on usability
designing and evaluating especially with database research websites that have been built …

The Impact of Digital Marketing on the Market Share of Tourism Firms in Jordan

KK Alafi, B Ismaeel - 2024 - essuir.sumdu.edu.ua
This study aimed to demonstrate the impact of digital marketing and evaluate the level of use
through its strategies of search engine optimisation, search engine marketing, marketing …

Threshold Text Classification with Kullback–Leibler Divergence Approach

HX Huynh, CA Phan, TCT Tran, HT Nguyen… - Machine Learning and …, 2023 - Springer
Text classification based on thresholds belongs to the supervised learning method which
assigns text material to predefined classes or categories based on different thresholds with …

A Dual-Focused Approach to E-Commerce Product Ranking: Leveraging Search Engine Optimization and Search Engine Marketing.

H Ibrahim, M Rahmah, MA Raza… - Library of Progress …, 2024 - search.ebscohost.com
E-commerce platforms and Websites use search engine optimization (SEO) and search
engine marketing (SEM) to enhance ranking on search engines. SEO involves improving the …

A study on search engine marketing

V Jain - South Asian Journal of Marketing & Management …, 2021 - indianjournals.com
The foundation for develo** assessment procedures, interpreting test performance and
adaptive functioning, and formulating treatment and management strategies is provided by …